Are you aware who visits your website? How they arrived? How long they stayed?

This information is critical to ensuring that your site is providing visitors with the sort of experience they expect - if everyone leaves after only viewing your initial page, then it is important to understand why and what you can do to keep them browsing.

All these questions can be answered by the use of comprehensive website statistics. Everytime someone visits your site their access is logged on the server. All the information required is then available from these log files, but the information stored in these logs isn't exactly easy to read.

To ensure that you have all the information you require, we have invested in a package called LiveStats from Deepmetrix to provide comprehensive realtime statistics so that you can assess your visitor's behaviour and use this information as a basis for deciding on site improvements.

The statistics also give you information on how visitors first arrived at your site. Whether that was by a link from someone else's page or even from a particular search engine.